Copywriting & Editing | Research
Website Writing/Editing | Communications Workshops
Sarasota, Florida, USA | EMAIL: thorsdag(at)comcast dot net

Helping Business Professionals Send a Clear Message Since 1975

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Credentials and Background

Why Choose Me?


Credentials and Background

Skills and experience in preparing ...

  • Website basic design and content for marketing, information, and sales
  • Workshops in business writing and editing
  • Professional books and research studies
  • Technical communications such as user manuals, product catalogs, and installation instructions
  • Trade press and professional articles
  • Classroom guides, teaching syllabi, and business workshop presentations
  • White papers and "thought leadership" publications
  • Capabilities and identity brochures, annual reports, and shareholder communications
  • Advertising copywriting (primarily business-to-business)
  • Speeches and seminar presentations
  • Research using both conventional and on-line information retrieval capabilities
  • Employee and customer communications such as newsletters and handbooks
  • Translations of English-written business communications into/from French and German

Former employers

  • Cleveland Consulting Associates (now part of Computer Sciences Corporation), a firm specializing in logistics management consulting and information systems for Fortune 500 companies in consumer goods, retailing, and other industries (Writer/Editor and Director of Communications, Cleveland OH, 1983-87).

  • U. S. National Office of Ernst & Whinney (now Ernst & Young), major international accounting firm (Writer/Editor, Cleveland OH, 1978-83).

  • URS Consultants (formerly Dalton•Dalton•Newport), a large regional architecture, engineering, and planning firm (Manager of Editorial Department, Cleveland OH, 1976-78).

  • Various colleges and universities: Instructor of composition, literature, and technical communications at University of South Florida (2003 to present), Ringling College of Art and Design (1998-2006), Manatee Community College (now State College of Florida) (1996-97), Lakeland Community College (1989), Case Western Reserve University (1984), Cleveland State University (1977), Kent State University (1972-74), Western Michigan University (1968-71), and University of Kansas (1966-68).

Academic degrees and professional activities

  • Ph.D. studies in English (completed all requirements except dissertation), Kent State University (1971-74)

  • M.A. in English (With Honors), University of Kansas (1968)

  • Graduate study in literature & linguistics, Christian Albrechts Universität, Kiel, Germany (1965-66), supported by Deutscher Akademischer Austauschdienst fellowship, the German equivalent of the U.S. Fulbright Fellowship

  • B.A. in English & German (cum laude), University of Kansas (1965)

  • Leadership of workshops on business communications and technical writing

  • Writer and editor of history, fiction, poetry, and satire; former volunteer coordinator (2000-2006) of "Kansas Historical Quarterly Online," an initiative aimed at digitizing and publishing over 20,000 pages of text and images from this scholarly journal issued from 1931 to 1977

  • Editor of RAF Wings Over Florida, a book on WW II British and U.S. aviation cadets trained at two bases in southwest Florida, published by Purdue University Press in October 2000

  • Experienced with online communications, research, website design and composition, and writing/editing workshops